Resources for Parents

---

Why should you talk to kids about alcohol? Underage drinking is a real problem in Wisconsin, and it starts earlier and can be more dangerous than you might think. But parents, loved ones, and other caring adults can make a real difference. 

All you have to do is talk. That’s right. Having small, casual conversations with kids, starting around age eight, can help prevent underage drinking. 

Parents Lead is an evidence-based prevention program that provides parents and caregivers with a wide variety of tools and resources to support them in creating a safe environment for their children that promotes behavioral health. What is behavioral health? It’s defined as a state of mental/emotional being and/or choices and actions that affect wellness. Put simply, it’s our health and well-being.

SAMHSA's underage drinking prevention campaign helps parents and caregivers start talking to their children early about the dangers of alcohol. The campaign aims to reduce underage drinking and substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address alcohol and other drug use with their children early.

ParentUp prepares you to guide your child as they navigate challenges including alcohol, marijuana, nicotine and other drug use, as well as mental health. You are your child's #1 influence. ParentUp helps you be the best influence possible.

The Wisconsin Alcohol Policy Project provides training, tools and technical assistance to municipalities, law enforcement, public health and community groups working to improve the alcohol environment and reduce alcohol-related problems.